Nykaa Fashion · Fashion / D2C
Digital Marketing Lead — Performance Marketing
Quick Overview
Job Type
Full-time
Work Mode
Hybrid
Salary
₹15–28 LPA
Experience
4–7 Years
About This Role
Nykaa Fashion is hiring a performance-focused Digital Marketing Lead for its Bangalore digital team — one of the best performance marketing jobs in Bangalore for 2025 with a ₹20 crore+ monthly media budget at a leading Indian fashion brand.
Job Details
Your Performance Marketing Charter
Own paid acquisition across Google, Meta, and programmatic channels — optimising ROAS, managing attribution across a complex multi-channel journey, and scaling Nykaa Fashion's customer base profitably.
- Plan and optimise Google Shopping, Search, and YouTube campaigns
- Run Meta Ads with advanced catalogue and dynamic retargeting
- Manage MMP (AppsFlyer/Branch) attribution and incrementality testing
- Build Looker dashboards to track blended ROAS, CAC, and LTV
- Lead a team of 4 performance marketing executives
Requirements
4–7 years performance marketing. Must have managed ₹5 crore+ monthly ad budgets. Strong Google Ads and Meta Ads expertise. Data-literate — GA4, SQL basics, attribution modelling.
Salary: ₹15–28 LPA. Hybrid. Best D2C marketing job in Bangalore.