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Marketing Manager Resume
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ATS Score: 96
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Sneha Kapoor

Digital Marketing Manager

sneha.kapoor@marketing.com📞 +91 78901 23456📍 Delhi, NCR🔗 linkedin.com/in/snehakapoordigital🌐 snehakapoor.marketing

Professional Summary

Data-driven Digital Marketing Manager with 6+ years scaling D2C brands through performance marketing, SEO, and content strategy.

Core Competencies & Technical Skills

Performance Marketing: Google Ads, Meta Ads, Programmatic, LinkedIn Ads, YouTube Ads
SEO & Content: Technical SEO, On-Page SEO, Link Building, Content Strategy, WordPress
Analytics & Tools: Google Analytics 4, Mixpanel, Hotjar, Ahrefs, SEMrush, HubSpot
Marketing Automation: Klaviyo, Mailchimp, WebEngage, MoEngage, Zapier

Professional Experience

Digital Marketing ManagerNykaa E-Retail Pvt. Ltd.
Feb 2022 – Present | Mumbai / Delhi
  • Managed ₹4.5Cr annual digital marketing budget achieving 6.2x blended ROAS across all channels.
  • Scaled organic traffic from 800K to 3.2M monthly sessions through technical SEO and content strategy.
Marketing SpecialistMamaearth (Honasa Consumer)
Jun 2019 – Jan 2022 | Gurugram, HR
  • Grew email subscriber list from 50K to 450K achieving 28% open rate vs 18% industry average.
  • Executed SEO strategy ranking 120+ product pages on Google page 1 within 8 months.

Education

MBA in MarketingDelhi School of Economics, University of Delhi | GPA: 8.2 / 10
2017 – 2019
B.Com (Honours)Miranda House, University of Delhi
2014 – 2017

Certifications & Licenses

  • Google Ads Certified – Search, Display & Shopping
  • Meta Blueprint – Marketing Science Professional
  • HubSpot Content Marketing Certified
  • SEMrush SEO Toolkit Certified